About Rusted Velvet Co.

Hey there, backroad babe!

I’m Colby, a small-town girl with big dreams and founder of Rusted Velvet Co., and I’m so dang glad you found your way here.

Rusted Velvet Co. was built for the wild hearts—the ones who know that a little fringe, a little leather, and a lot of attitude can take you from rodeo nights to golden hour strolls. I’ve always believed festival fashion and backroad living were meant to collide.

For over seven years, I’ve worked across the country at music festivals, rodeos, concerts, and western events—soaking up the energy, meeting the crowds, and living the lifestyle first-hand. I always knew I wanted to add my own personal touch to that world.

So I set out to create a boutique that celebrates both: bold style + laid-back western soul. We’re proudly based out of a small town in Texas, where backroad adventures and southern charm inspire everything we do.

Here’s what makes us a little different:

We operate with a pre-order model, which means every item you order is specially requested for YOU. I place supplier orders once a week, so nothing goes to waste, and every piece feels like it was made just for your closet. It also allows me to curate unique, limited quantities of exclusive finds you won’t see just anywhere.

Rusted Velvet Co. isn’t about chasing fast fashion. It’s about building a collection you’ll wear for years and making every outfit feel like an adventure. From one backroad beauty to another, thank you for supporting small business and trusting me to help you create your signature look.

Welcome to the ride—you’re officially part of the Rusted Velvet family now.

Stay wild, stay bold, and I’ll see you out there.

– Colby

Founder, Rusted Velvet Co.